About the role

Execute strategies and campaigns to acquire & engage users throughout the funnel. Act as the subject matter expert in all relevant Display Marketing ad tech (Campaign Manager, DSPs, GDN, Ad servers, DMPs and other programmatic technologies). Liaises with internal teams to use data to customize and personalize brand communication. Works alongside Brand Marketing and Commercial Marketing to run successful campaigns. Acts as a point of contact for all regions and stations for their Display Marketing strategy definition and execution.

Key Accountabilities include:

• Run Display Prospecting Campaigns across Display Networks to create awareness and generate sales for Qatar Airways flights.
• Run major Global Promotional campaigns.
• Works on Digital Media Platforms like Google Ads, DV360 and other Display and Native advertising platform.
• Perform quality-improvement and spaneting hygiene activities across platforms used in the channel.
• Generate leads and establish contact with untapped QR-related content websites in order to grow the base of our Display Marketing program.
• Work with the regions and stations to increase Display Marketing efficiencies and to gather regional needs for future campaigns or initiatives.
• Maintains regular contact with all Digital stakeholders to inform them on performance levels, new products, for campaign planning and to exchange best practices.
• Contribute to defining the airline global and regional display media buying strategy.
• Able to fully manage the airlines Display partnerships with the aim of driving sales.
• Create display creatives, coordinate communication with suppliers, monitor results and suggests improvements thru analytics system in order to deliver the channels sales objective.
• Negotiate global display deals with major publishers/suppliers.
• Lead technology projects related to display advertising from conception to roll out (including multi department relationships with Contracts, Marketing, IT, Procurement).
• Lead finance processes, purchase order/insertion orders creation, performance monitoring and reporting, budget maintenance and invoicing/payments for the assigned channels, ensuring compliance with finance and procurement policies.
• Research and evaluate existing and new opportunities in online media to optimise and grow the airlines online spaneting portfolio.
• Coordinate the design of digital communications to before-and-after-purchase customers through display.
• Perform display campaign management and optimization tasks, including media buying through ad networks.
• Run analysis and tests across assigned channels and partners to maximize performance.
• In charge of QRs efforts to unify advertising accounts that can optimize cost and improves efficiencies.
• Perform other department duties related to his/her position as directed by the line manager or Head of the Department.

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.

Join us as we dare to achieve what’s never been done before.

About you

Qualifications:

• Minimum qualification of bachelor’s degree or equivalent is essential
• 4+ years of job-related experience.
• Experience in Internet Marketing.
• Active certification from technology providers like Google Ads.
• Knowledge of working on ad servers.
• Ad operations workflow management.
• Strong analytical and numerical abilities.
• Experience managing large display spaneting programs.

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.

Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.

So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

https://aa115.taleo.net/careersection/QAExternalCS/jobapply.ftl?langen&job224655