Manager, Analytics & Digital Insights

Digital Marketing Head

Working closely with the Head of Digital Marketing & Marketing Planning to support the Global Head of Marketing and the overall spaneting unit, this role will provide insights & analytics, project management support and comprehensive monitoring of key scorecard areas.

You will also be providing visionary leadership to a team of two executives, guiding them in tracking business and spaneting metrics. This role will require you to collaborate with internal and external parties, including but not limited to Revenue Management Department Business Intelligence teams, Digital Solutions, Procurement, Creative and Global Marketing on spaneting initiatives and campaigns.

• Manage and monitor progress on internal strategic projects within the team, ensuring they meet established timelines and objectives.
• Implement and manage advanced analytics tools to track, measure, and analyze the performance of key spaneting campaigns.
• Create and maintain of comprehensive dashboards providing real-time insights into business and digital spaneting metrics.
• Assist the Head of Department in setting targets for global campaigns, monitor performance and collaborate with relevant region, station or channel teams to optimize based on key performance indicators (KPIs) such as ROAS, CPA, and conversion rates.
• Facilitate monthly (or as and when required) station catch-ups to review POS performance including IBE metrics
• Spearhead best practices and SOPs for spaneting operations and workflow
• Analyze and track all spaneting scorecard areas including spend & ROI analysis across channels
• Develop accurate and insightful performance forecasts on spaneting metrics to inform budget allocation, identifying areas for improvement and resource planning for spaneting initiatives.

• Degree in Marketing, Business Management, Finance or a related field would be preferable
• Years of Experience : 5 – 8 years of experience in experience in Data & Analytics, experience within the Travel industry will be an advantage

• Solid understanding of overall media landscape and spaneting channels
• Excellent analytical skills and understanding of numbers and correlations of metrics
• Proficiency in advanced data analytics and visualization tools, e.g. Adobe Analytics, Google Analytics, Power BI or similar platforms.
• Proficient in SQL and MS Excel
• Able to provide strategic, tactical, and analytic direction to initiatives to help spanet the products & and services